8 ways to approach digital marketing for your local store

Your store needs an online presence and it needs it now!

Do you own a local business? Are you happy with the number of clientele and customers?

Wish to take your brick and mortar business to new heights?

Most importantly, DO YOU WANT TO MAKE MORE MONEY?

If the answers were yes, then congrats!

You have already taken one step towards the awesome possibilities with “digital marketing”.

Yes, GOING DIGITAL is the new way to be! The world is going ga-ga over it, advancing through it. And guess what — taking your local business online is proving to have PROs only! Sales? It just doubles up!

Excited to get started but clueless about where to begin, don’t worry. We got your back.

We have curated 7 amazing steps that can help improve and take your local business online.

Build A Website

It’s essentially a “screened window” through which potential customers can know more about you. Build a website that reflects your brand, the products or services you offer and must include “extra” offerings or call-in-actions that could help generate leads from the daily visitors.

Create a website on CMS (CONTENT MANAGEMENT SYSTEM) such as Squarespace, Wix, WordPress, or such similar platforms. Building a website on a CMS is more user-friendly than building it from scratch. Building a website from scratch (hard-coded website) would include — you appointing a web developer to make changes to the site or learning to code to make minor changes if any.

Pro Tip — Stick to the CMS platforms for building a website. It will take only a few minutes to make changes or add new exciting offerings to your digital platform!

The Power Of SEO

There is nothing like YOUR BUSINESS APPEARING OR TAKING A LEAD in searches, that’s how businesses win online!

SEO (Search Engine Optimization) is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page e.g. Google. And the local search can help drive a good number of traffic to your website, which as a business owner, works in your favour!

So, it is worth spending extra time in acing the SEO game.

For that, YOU NEED TO FIND THE RIGHT KEYWORDS.

In most scenarios, a user may search for places and services near their location. For the local keywords — geographical location or position tops the list in the keyword search.

Think and come up with keywords that best describe your geographical location. Include the city, town names on your website i.e. Cosmetic stores in Hyderabad.

Include geographical locations in your page title and the specific search by the user will show your business in google search, a better way.

Pro Tip — Use keyword suggestion tool by SE Ranking. It provides short-tail and long-tail keywords and detailed statistics like traffic, CPC, Search volume, rankings of search results.

Use Google Ads for Online Marketing

As a local business owner, you wish to rank high in Google’s search results. You can do this by verifying your Google Business Page that can increase your local visibility. Also, you need to keep the page updated if any changes are made.

But, how do google ads work?

Well, you need to choose keywords when setting up your Google Ads campaign. These words or terms your potential customers are likely to use when searching for products or services like yours.

By matching your keywords with the ads, you make it possible for your ad to show when someone searches for similar terms or visits a website with related content.

For example, if you sell dairy products, you could use fresh dairy products as one keyword paired with an ad promoting fresh flower delivery. So, when someone searches Google using the phrase fresh dairy products near me or similar terms, your ad might appear next to Google search results, or on other websites related to fresh dairy products delivery.

Note that, Google Ad Rank determine your ad position and whether your ads are eligible to show at all.

Pro Tip — When creating Google Ad, include additional info, such as phone no, links to specific pages on your website.

Stick to Social Media

We all know how powerful and essential SOCIAL MEDIA is for business, especially local businesses or start-ups. It helps improve brand awareness, sales, and revenue. In fact, it’s the best platform to keep your ONLINE BUSINESS STAY AFLOAT.

Some of the go-to social platforms that work for small businesses are — Facebook, Instagram, Snapchat, LinkedIn, Twitter, Pinterest, etc.

Social media is a boon to stay connected with your existing clients and build a connection with your targeted audience.

Make your presence felt online REGULARLY. Offer and share useful posts, such as tips and tricks, hacks, pictures with relevant keywords that can create interest and connection with online customers.

Find out which online channel or platform is yielding the best returns i.e.is it Facebook or Pinterest, accordingly put in more effort to keep making your daily mark online!

Pro Tip — Be visible almost “every day”. Make the customers aware of new products or offerings with exciting images or quotes. Gauge people’s interests. Quick reply when appreciated or asked for further queries!

Blogs, Videos and More

Presenting useful information through words or videos is a great way to connect with your customers more directly. It’s an effective way to drive traffic that will add up the potential sales and leads.

Start blogging, feature useful articles, and create short videos. It will help your company get promoted through followers. Make sure to stay updated and keep this info domain -frequent and alive, as adding something once in a blue moon is worth nothing.

Optimize the titles and descriptions with all the relevant keywords before publishing the content online, as it will raise the chances of your content showing up in search results.

Pro Tip — Put up content that is relevant to your business. Create crisp and engaging content that can make the reader reach until the end of the page!

Create a WhatsApp Group

There are over billions of active users on WhatsApp every single day and as a business owner, you can’t ignore the immense potential of this messaging tool!

Consider marketing on WhatsApp!

The reasons? Well,

1. It’s free.

2. Allows sending images, catalogues, brochures, and even eBooks.

3. Send quick replies to queries, messages, feedback.

4. Feature creative offers, promotions, new events.

5. Make sales calls whenever a customer asks for more information or wants to talk with a salesperson — WhatsApp allows you to respond right away.

Pro Tip — WhatsApp is a simple and powerful communication tool. Use WhatsApp business app that is built with the small business owner in mind. Create a catalogue to showcase your products and services. Connect with your customers easily by using tools to automate, sort, and quickly respond to messages.

Work with Social Media Influencers

Connect your business with social media influencers. They have the power to improve awareness, engagement, and traffic.

Find an influencer with a similar goal to yours to influence and maximize the potential audience. Social media platforms are great when it comes to spreading awareness about your brand through someone who turns heads.

Search Engines like Google, Buzzsumo are great platforms to find the right influencers. Simply enter a keyword related to your niche or business i.e. you sell baby clothes. Enter the keyword “baby clothes” or “affordable baby clothes”, and a bunch of popular social media posts will show up. Or, enter a specific #hashtag on the search bar e.g. Beauty Blogger”, then a list of beauty bloggers would show up.

Give free gifts, giveaways, etc to them in order to promote your business or products online. Ask them to test out your product and take a photo or a video demonstrating your product/service features and benefits.

Pro Tip — If you think you have found the right social influencer, consider retaining them for a longer period of time. Develop a campaign that releases multiple posts, blogs, honest reviews that appeal to a broad audience.

Use Memes the Right Way

Memes are edgy, funny, and can really work well for your brand awareness. Through memes, you can collect the ideas, emotions, and actions in a simple and transferable form, making them perfect for the Internet age.

What’s more? They are easy to iterate on, meaning — every week you have something to present in order to stay in the loop!

Remember — Voice and tone matter in creating social media memes as it is directly linked to the personality of your brand.

For some brands and businesses, memes work quite organically to their existing content i.e. a brand for millennials, memes are probably a good bet. But if your business is more serious or professional, setting the right tone is super essential to showcase an idea through memes.

Websites like Meme Generator, makememe.org, etc can help you create a meme pretty quickly. Sharing an old meme or overusing the same one is two easy ways to spoil your efforts before you’ve even started.

Take your time, experiment with meme ideas. Use memes responsibly as the core motive of any meme is to present the idea through good humour and creativity.

Pro Tip — Re-sharing an old meme again or overusing the most popular meme can make viewers lose interest. Be creative and think out of the box.

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