Is developing an App for your Store the right strategy. Let's explore.
Coz, the transition from desktop to mobile devices marked an important shift!
Cliché’ but the world runs on apps now!
As a business owner, you must be thinking of developing a successful app.
And why not?
Online shopping is easy, quick, and relevant to us. Most of the users love to shop for anything with their smartphones.
The need for mobile shopping apps keeps increasing every year, which encourages many newbie app owners to collaborate their ideas with the e-commerce market.
Agreed, creating mobile shopping apps is the need for today’s day and age, but,
It demands an immense understanding of the market because there are thousands of apps in the same category and the number keeps increasing every single day.
Owning an e-commerce business is profitable but it should be well-narrated and executed, otherwise, it can go worthless.
There are various ways to get benefited from owning an e-commerce business but creating a mobile application is the most profitable one. Simply because…
The shopping trends now are shifting from website traffic to mobile users. The weighted dependency on smartphone points towards developing a mobile business application.
Mobile apps bring good ROI if the process of app development and marketing is curated in the right way!
So, how do you ensure that your app is a successful one and gets a good response from the users?
There are a few strategies that you can apply, which will ensure that your app succeeds!
Take a cue from these important things that you should consider before developing an app:
While building an app may not take much time but research for the same certainly does.
Rushing to develop an app ASAP is one of the main mistakes many business owners do. Coz, they believe that building a mobile app is the next big thing that will be in their favor.
But in reality, they forget that many entrepreneurs think likewise, and around 8000 apps are launched every day.
So why would a customer or user pick your app out of all the similar applications? And the vital question is — -with limited space on their phone (thanks to already downloaded apps), why would he or she accommodate a little extra space for your app?
Also, most new apps fail shortly after the launch. Yes, that’s a reality check for most start-ups, small business owners.
How do you tackle it?
Check what is doable and what competitors are doing with their app. Check with a professional to see what your app is offering is technically feasible.
Try gauging answers to a couple of questions like ___Is your business/app solving a real question in the market? Are you making the lives of your target customers better?
Make sure that your mobile app reads a strong value proposition. And you will be able to attract the desired target audience.
Tip — Know whether your users mainly use iOS or Android devices. How often they use apps and at what times? (Conduct an online survey through a social media platform). Once you gauge how your target audience works, you will be able to develop a tailor-made app for them!
For start-ups and new ventures “keeping up with the budget” is always an issue and if you want to enter the “online market” ASAP to validate your mobile app, look for essentials like whether the app is for iOS, Android or both. Selecting the right platform for your app is one of the most important decisions you have to make.
The next hurdle is — Developing an initial app is easy. What about keeping it updated?
How to tackle it?
Keep up with good technical decisions. Selecting between a native, hybrid or a web app has many implications for development and maintenance. So, it is necessary to keep up with your market research and value proposition of your app to make the best decision at an early stage!
Know the differences between native, hybrid, and mobile apps:
Native apps are perfect for heavy-duty tasks such as gaming or the use of photos and videos. On the other hand, web apps are the best for solutions that require easy updates but don’t need any access to the device’s native features.
Native apps are the most expensive and typically slow to develop, while web apps are quite quick and low-cost to build.
Hybrid apps are a combination of both worlds. The code-base is the same for both iOS and Android. The hybrid apps can access the device’s features and they are available in both app stores. It’s an ideal choice for most mobile app goals and purposes, such as productivity, utility, and enterprise apps.
Once you figure out the type of mobile app you wish to build, you are in a position to allocate the resources and plan the entire business development!
Tip — Keep the app updated by editing your business information. Respond to reviews, questions, and messages from customers. Share new photos and post updates on special offers and events.
Ideally, you’ll be able to announce your launch date ahead to create the buzz around it and make the people waiting for it excited.
Social Media is a huge boon and it’s the perfect platform to announce your launch date ahead to create some buzz around it and add a dash of excitement!
To do that, you should be having a stipulated time frame to design, develop, and test your app. Converse with your developers and technical teams for the latest development. It will allow you to have tentative due dates for planning and development stages such as wireframing — designing — developing — testing — publishing.
Also, this is the best time to settle on your budget!
How to tackle it?
It depends upon the app’s complexity, features, infrastructure, and other factors. The app price varies from business to business. The final price depends on the agency and the developers you select.
The app requires continuous monitoring, bug removal (if any), prompt reply to reviews and feedback, also keeping up with the updates of the operating system.
Testing should also occur continuously. Monitor performance and look for user feedback suggesting problems, and then fix things as soon as possible.
Knowing what resources, you’re working with at an early stage will prevent emergencies and delays further down the line.
Tip — Hire a designer/developer. Go online to check on their credibility and the apps that they have created.
Know that every app must take up with an ongoing maintenance cost after its release, no matter who builds it. After you launch the app, you must create and upgrade the content, track the application performance, and let the users know what’s trending in your business.
Also, if the app relies on a server to store info like user records, payment history, you must pay for all this to manage this information.
Neglecting the security step for your app is a huge mistake and should never be considered as a secondary priority.
How to tackle it?
Ensure that security is being included early in the app development process.
Tip — User’s data is very valuable. Make sure you have the processes in place to collect, handle, and store the data, also to manage any potential security risks.
Most business owners build a mobile app for the sole purpose of generating revenue. But an app can also serve as a resource for your users, be an assisting wheel for other phases, and increase your brand’s reach/awareness.
You should know — what role you want the app to play for your business model. If generating money directly from your app is high on your list then you must know the app monetization models.
How to tackle it?
Know the Monetization models:
Freemium apps — These are free to download, though certain features and contents are locked, they can only be accessed through a purchase.
Premium apps — The user needs to purchase the app from the app store to use it. Due to the cost factor, you must have a mobile marketing strategy that can demonstrate the unique, superior value compared to the free apps.
Subscriptions — It’s similar to freemium apps but has a benefit of a recurring stream of revenue.
In-app purchases — It works by using the app to sell digital or physical products like a mobile commerce sales channel.
In-app ads — This model is simplest and has no cost barrier for the user. As an app owner, never sacrifice the user experience to gain more ad space.
Sponsorships — This model is achievable once you have a strong user base. Here, you can partner with specific brands and advertisers. Brands pay for the user actions and the mobile app generates further engagement for the user.
Tip — Establish your app choice only after understanding all the possible business models first. Develop the app based on what works for your business goal.
Follow these above-mentioned preparation steps to develop your app, launch it, and see your business take new heights in a mobile frame!
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